Privacy Policy

The Modern Mom LLC (“The Modern Mom,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, contact us, request or receive our services, or otherwise interact with The Modern Mom.

Information We Collect

Depending on how you interact with us, we may collect information such as:

• Contact information: Your name, phone number, email address, and service address.
• Service information: The services you request or receive, appointment and scheduling information, service preferences, and visit instructions.
• Home and household information: Because our services take place in customers' homes, you may choose to provide information about your home, household, pets, access instructions, preferences, or other information necessary to provide requested services.
• Communications: Information you provide when communicating with us by phone, text message, email, website forms, or other methods.
• Payment information: Information necessary to process payments and maintain billing records. Payment information may be processed directly by third-party payment providers.
• Other information you provide: Information submitted through customer questionnaires, requests, forms, or other interactions with The Modern Mom.
• Website information: We may automatically collect certain technical information when you use our website, such as your IP address, browser type, device information, and information about how you interact with our website.

Please do not provide sensitive personal information through text messages, email, or website forms unless we specifically request it and it is reasonably necessary to provide your service.

How We Use Your Information

We use the information we collect to operate our business and provide you with a reliable, personalized customer experience. This may include:

• Responding to questions and service inquiries
• Scheduling and coordinating services
• Providing and managing appointments
• Communicating with you about your services, appointments, and account
• Sending appointment reminders and service-related notifications
• Understanding your preferences and service needs
• Processing payments and maintaining business records
• Improving our services, technology, and customer experience
• Sending promotional or marketing communications when you have provided appropriate consent
• Protecting our customers, contractors, employees, business, and systems
• Complying with applicable laws and legal requirements

Text Messages and Mobile Communications

If you provide your mobile phone number and opt in to receive text messages from The Modern Mom, we may send you text messages related to your services, appointments, scheduling, customer support, service updates, and, where separately authorized, promotional or marketing communications.

Message frequency varies based on your service requests, appointments, and interactions with The Modern Mom. You may receive multiple messages related to a service or appointment when necessary.

Message and data rates may apply.

Information you provide to us through text messages, such as your name, address, appointment details, service requests, questions, preferences, or other information you choose to share, may be used to schedule and coordinate services, respond to your requests, provide customer support, manage your account, and maintain our business records.

You can opt out of text messages at any time by replying STOP. You can reply HELP for assistance.

We may use technology and service providers to help us deliver text messages, manage appointments, provide customer support, process payments, and operate our business. These providers may access or process information only as reasonably necessary to provide services to The Modern Mom.

How We Share Information

We may share personal information when reasonably necessary to operate our business and provide services you request.

This may include sharing information with:

• Employees, independent contractors, and service professionals who need relevant information to schedule, coordinate, or perform services you have requested.
• Technology and business service providers that support scheduling, customer management, communications, payment processing, website operations, and other business functions.
• Professional advisors, such as accountants, attorneys, insurers, and other business professionals.
• Government authorities or law enforcement when required by law or when reasonably necessary to protect our rights, customers, property, or safety.
• A successor or acquiring company if The Modern Mom is involved in a merger, acquisition, sale, restructuring, or similar business transaction.

We do not sell personal information for monetary consideration.

As described above, mobile phone numbers, SMS opt-in information, and SMS consent are not shared with third parties or affiliates for their own marketing or promotional purposes.

Cookies and Website Technologies

Our website may use cookies, analytics tools, pixels, and similar technologies to help operate the website, understand how visitors use our website, improve our services, and measure marketing effectiveness.

You may be able to control cookies through your browser settings. Certain website features may not function properly if cookies are disabled.

Protecting Your Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. Access to customer information is limited to individuals and service providers who need it to perform their responsibilities.

However, no method of transmitting or storing information electronically is completely secure, and we cannot guarantee the absolute security of your information.

How Long We Keep Information

We retain personal information for as long as reasonably necessary to provide services, maintain business and financial records, communicate with customers, resolve disputes, comply with legal obligations, and protect our legitimate business interests.

Retention periods may vary depending on the type of information and why it was collected.

Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have rights regarding your personal information, which may include the right to:

• Request access to certain personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain personal information
• Opt out of marketing communications
• Opt out of text messages by replying STOP

To make a privacy request or ask a question about our privacy practices, please contact us using the information below.

We may need to verify your identity before completing certain privacy requests.

Children's Privacy

Our services are intended to be requested and purchased by adults. We do not knowingly collect personal information directly from children under 13 without appropriate parental or legal authorization.

If you believe a child has provided personal information to us without appropriate authorization, please contact us.

Third-Party Websites and Services

Our website or communications may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy practices of third parties. We encourage you to review their privacy policies before providing them with personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time as our business, services, technology, or legal requirements change.

When we make changes, we will update the Effective Date at the top of this policy. We encourage you to review this policy periodically.

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Last Updated: September 14, 2026